Google Analytics Terms; you must understand this

Written by Celine Klooster

May 12, 2018

If you start using Google Analytics, you will be overwhelmed by all the different technical terminology and digital terms. In order to properly get started with Google Analytics, it is important to be able to understand Google Analytics terms. In today’s article, I tell you more about the basic Google Analytics terms, which are important to know when you blog or manage a website.

This is the second article of the new blog series ‘The Google Guide’. In the coming period, a new part will regularly come online with new tips and information about the different application of Google, which is useful to know as a blogger. Last week I wrote in the first article why Google Analytics is an important tool for bloggers and website owners. Today I will talk about Google Analytics terms.

Google Analytics Terms; you must understand this.

A year ago Celine wrote on The BeautyBoulevard about Analytics. Since then, a number of things have changed and I will go deeper into the terms to get started.

The audience overview is an important page for bloggers and website administrators to understand. In this overview, you can see how many visitors have visited your website. At the top right you can select a specific period, on which you would like to analyze.

Users and new users

The first term we encounter is the users. The users are your websites unique visitors. In addition, the new users. These are unique visitors who have not visited your website before (during the measurement period). In the pie chart on the right side of the page, the new visitors and returning visitors are shown schematically.

Google Analytics Terms


A session is a period that a visitor is active on your website. This number is always higher than the number of users and the new users. This is because a visitor sometimes has several sessions. Only five different sessions can be stuck to one visitor. Then an average is drawn of the number of sessions per user. How often does a user visit your website on average?

Page views

The pageviews show how many pages the users have visited in total. When a page is visited several times by the same person, then this is also counted in the total of the page views. The statistics pages/sessions give an average number of pages a visitor visits on average. How long a visitor stays on your website can be seen in the statistics of the average session duration.

Bounce rate

The bounce rate is often misunderstood. The bounce rate indicates how many percents of the visitors left the website with only one session. This means that after visiting the home page or a blog article, for example, the visitor has left the website without carrying out a new action. Good to know, of course!

Read more about Google:

My name is Tessa van Verk, Communication student at Hogeschool Rotterdam and (food) blogger at Daily Inception. In the next months, I will take you into the world of Google, in the Google Guide. Do you have a specific question or would you like to have explained something clearer about Google or one of the other topics that I discuss? Leave a comment below or send an email to Also, check out my portfolio.


I am Celine. Enthusiastic, passionated, and a bit perfectionistic, but I especially love blogging. I love to share my blogging and social media tips and to help other people. Go to my about me page to get to know me.
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